HUR
Manufacturer of innovative air resistance strength training machines. Global distribution and premium position in fitness clubs, rehab and senior living facilities. Project work Hired to conduct complete review of USA health and fitness market and recommend optimal strategy for HUR to profitably grow its USA business. Later contracted to set up USA operations via the establishment of a USA subsidiary. "Through their in depth knowledge of the Fitness market, SFG has developed a clear go to market strategy for our products in the USA. Their strategic guidance, marketing expertise and business alliance skills have set us on a path to significantly increase our business" 
Maurice Sporting Goods
Largest North American sporting goods distributor Project work (in process) Contracted to assist in the development of a new line of private label accessory products. Activities include market assessment, strategic and tactical marketing, product positioning, assortment planning and far east sourcing. 
Power Plate
Global leader in accelerated vibration technology equipment Project work SFG was instrumental in Power Plate securing a 5 store test for its product with specialty fitness industry leading retailer 2nd Wind Fitness. Initial success resulted in expanded distribution into over 33 stores. "SFG utilized their market knowledge and strategic business alliance capabilities to secure a multiple store test for our innovative new product at an industry leading retailer; early results have been very positive" 
Coleman Research Group
A primary research firm providing institutional investors with access to top industry professionals. Project Work Provided golf industry insight to DH Knotts and Goldman Sachs investment firms to assist their decision making regarding industry investments "SFG partner, Dave Gibbons, has an in depth knowledge of the golf industry and was able to assist our financial clients on the underlying dynamics and competitive forces within the golf equipment industry. Our client's feedback was extremely positive" 
Frabill
A leading spring/summer and ice fishing accessory products company. Project work Board of Advisors role (SFG partner Dave Gibbons) providing overall guidance for company's profitable growth. Additionally contracted to evaluate and assist Frabill's marketing efforts, strategic accounts selling process, and the company's new product development process. "As a member of the Frabill Board of Advisors, Dave Gibbons has provided valuable strategic, marketing and sales guidance for our business" 
Graditech/Street Stepper
Austrian based advanced technology company in the recreational field whose innovative street stepper fitness/bike product won the European ISPO product innovation award. Project work Hired to conduct extensive USA market bicycle industry and fitness equipment industry research leading to positioning, pricing, channel distribution, marketing and market entry recommendations for street stepper product. "SFG's market study and recommendations were detailed and professional. They were able to pinpoint the best positioning for our product and help us avoid costly market entry mistakes" 
Balle de Match
Authentic tennis apparel and accessory brand and official clothing sponsor for World Team Tennis. Project work SFG partner Bud Merchant provides far east sourcing assistance for balle de match enabling the procurement of high quality products at excellent pricing. "We have utilized Bud Merchant, Partner at SFG, to assist us in sourcing various apparel and accessory products for our business. Bud has extensive sourcing experience and has provided us with some excellent products to grow our business. He is a real professional" |