SFG is an advisory group with global reach that specializes in assisting companies to exceed profitability and operational efficiency goals in the sporting goods equipment and fitness markets. We are not consultants. We are a group of accomplished senior executives with extensive sporting goods and fitness industry experience. Our passion is sports. Our partners possess a deep understanding of the competitive landscape and critical success factors within these unique markets and are hands-on skilled at working with clients to provide customized winning solutions for sales growth and improved business profitability. How We Drive Benefits US sports or fitness companies looking to expand into international markets Non-US sports or fitness companies looking to penetrate the US market Non sports or fitness companies who would like to expand into these markets Private equity firms or investors acquiring sports or fitness companies Companies who need assistance with acquisition strategy or due diligence Companies who need assistance with re-structuring, business plan development, or assistance with a specific sales, marketing, finance, or operations problem Companies looking to outsource their product supply